Blog Archives

A boomerang story comes full circle.

A few months ago my dear friend Paul and his girlfriend Abei got married. They live in Perth, Australia. I wanted to get them something special to wish them well so I gave them a boomerang. I know it sounds like a cheesy gift but there’s more to the story. You see, this wasn’t just […]

How storytelling enhances an experience–and a brand.

Some years ago I was at a party for an architecture firm in downtown Minneapolis. They had just completed the renovation of an iconic 1960s-era roadside hotel and the finished product was just gorgeous. As I was talking to one of the partners, I asked if they had given any thought to doing a deeper […]

My favorite retail experience.

Retail experiences have come a long way in the past decade. Apple’s new floating store in Singapore’s Marina Bay is just the latest example of innovative ideas, all designed to enhance the shopping (and brand) experience. And while I am a huge fan of bold architecture and the use of technology advances such as augmented […]

What’s in a name?

My mother was the youngest of four sisters. Her father died of tuberculosis when she was 12 and she dropped out of school after the 8th grade to help support the family. In the 1930’s and 40’s, many Swiss and Germans who lived and worked in the greater New York City metropolitan area would spend […]


STORIES MAKE EVERY EXPERIENCE BETTER.
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