As one of the largest and oldest bicycle retailers in the Mid-Atlantic, Conte’s was ready to update its brand image to a new audience and reconnect to its history. Platt Hollow Road supported Conte’s store expansions into new markets with a new logo mark and tagline along with a new personality in their brand and retail messaging.
As one of the largest and oldest bicycle retailers in the Mid-Atlantic, Conte’s was ready to update its brand image to a new audience and reconnect to its history. Platt Hollow Road supported Conte’s store expansions into new markets with a new logo mark and tagline along with a new personality in their brand and retail messaging.

Logomark and tagline

Retail imagery

Retail brand messaging

Retail imagery

Retail brand messaging

Retail signage

Retail brand messaging

Retail signage

Retail brand messaging

Retail signage